New Norweigan Model

I wanted to introduce you to a brand new Norweigan model that you may be seeing alot of in the near future. And with wheels like that, you definitely know why.

Wait, I'm not talking about the girl.. I'm talking about the bike in the background.

This photo is from the new Alta Bike campaign, which is a unique bicycle created with only one gear which focuses on developing leg strength. While we can't promise the quad development of the young lass in the photo, it's cool to see the way the advertising agency of Shnel & Mynychuck played off of the whole concept.

By the way.. the model pictured sort of resembles the insane quad definition of Swedish competitor, Monika Wieckowski.